Aral Balkan

“Tesco has just taken a big dump on our heads by announcing the creation of an official iPhone app for Tesco,” said one developer, who wrote to Computing on condition of anonymity.

“I don't know how many other developers were looking at iPhone solutions but I was certainly one of them. Fortunately I had only invested about 20 hours so far in a project I expected to take 400-600 hours, but I think Tesco has sent a clear message to developers that as soon as a market looks like it might have mass appeal they intend to stomp all over the little guys by writing an official app of their own. That is not how to foster creativity with an experimental new API.”