Is Adobe taking the piss? Unimpressed with the new CS4 logo.
The economy must be worse than we imagined if Adobe has to resort to having first-year typography students design the logo for their new product line. I mean, really, what's the deal with the new logo? Is it a 4 with an Elvis hair cut? A face? Is the CS spitting out the 4 (or, goodness forbid, throwing it up?) Why is Adobe, a company that makes kick-ass design products, entirely constipated when it comes to branding its own products?
First there were the poorly-executed periodic table of elements logos and now this. Seriously, I feel that this new logo just does not reflect the ridiculous amount of hard work that the various teams are putting into these products.
Please, Adobe, hire a design firm so that CS5 actually reflects the amazing products that you make.
Also, it appears that Adobe's Screw Britannia program is still going strong. While our cousins across the pond will be buying CS4 Master Collection for $2,499, we're going to be paying over $1,000 more + VAT for the same thing (£1,969 + VAT or about $3,647.11 + VAT, according to xe.com).
It seems that every year or so we start bitching about the same three things — these are not great traditions to have and Adobe can and should tackle these issues as I am sure that it is harming them more than anything else. These are:
- The Annual MAX Speaker Expenses Bitch Fest. Solution: Either pay expenses for all community speakers or don't "invite" community speakers. Either will solve the problem. (By community speakers, I mean speakers who don't work for huge companies that pay their way to attend/speak.)
- The Semi-Annual New Product Logo and Icon Cringe-Fest. Solution: Hire a big shot design firm. Or steal a few from Apple.
- The Bi-Annual "We're Getting Screwed Here" Rally. Solution: Scrap geographical pricing. Make people feel that they're getting a fair deal. Understand that the Internet is a single market. The long-term brand damage of this geographical pricing policy is not worth the short-term gains, if any.
Now that that's all out of the way, I have to say that I'm ridiculously excited about the CS4 products and I can't wait to get my hands on these new puppies.
Right after I publish this, I'm going to head to the gate and board a plane to Amsterdam for the CS4 launch. Can't wait! See you guys in Amsterdam!